Markel UK Launch on Zywave’s Insurance Content Distribution Platform

Wednesday, December 7, 2022
Written By
Adam Jepsen

Zywave has launched a new solution to support insurer and broker partnerships. Markel UK is the first insurer to license the new offering to support its relationships with key broker partners.

London 7 December 2022: Zywave has announced it has launched a new product for the insurance market aimed at enhancing the value delivered by insurers, Managing General Agents (MGAs), and third parties to the UK retail broker market.

The offering is an extension to Zywave’s Broker Briefcase, a tool to support brokers in their sales, marketing and client-services practices.

New Insurance Content Distribution Platform

Currently, all content on the Broker Briefcase platform is generated by Zywave, but the Insurance Content Distribution extension will allow insurers, MGAs and third parties to insert their broker-focused content directly into the workflow of a broker.

The first insurer to adopt the new Insurance Content Distribution platform is Markel UK, which will use Broker Briefcase to support its broker partners with relevant content.

The partnership also enables Markel to effectively communicate its market leading proposition and appetite. Insurers additionally benefit from valuable data insights on content performance with key broker partners, allowing them to use these insights to customise their approach, shape their content roadmap and increase value delivered to brokers.

“Zywave’s tool will be invaluable to Markel UK’s growth plans.”

“Markel UK is committed to supporting the growth ambitions of our broker partners, and Zywave’s latest product update will add an important new element to the business-focused services we already provide,” said Simon Johnston, Marketing Director, Markel UK. “As an innovative business always looking to improve our offering and access to brokers, Zywave’s tool will be invaluable to Markel UK’s growth plans.”

“We are delighted to be launching Zywave’s latest solution to the UK market and to have such a forward-thinking partner as Markel UK on board,” said Jason Liu, CEO of Zywave.

“Zywave has always been focused on helping to improve the insurance market’s distribution channels, and our expanded Broker Briefcase offering does just that. The new proposition allows insurers to create a targeted approach to its broker audience, as well as support brokers in providing best-in-class value to their customers.”

Insurance Content Distribution UK Broker Market
Insurance Content Distribution: Reaching UK Brokers

About Zywave’s Insurance Content Distribution Platform

+3,500 UK and US brokers use Zywave’s Broker Briefcase. Using “Insurance Content Distribution”, partners can now add their own content to the Broker Briefcase knowledgebase via a user-friendly interface.

This embeds partners’ content into brokers’ daily workflow – read more.

About Zywave’s Broker Briefcase Platform

Broker Briefcase platform provides brokers with customer-facing content, such as reports, thought-leadership pieces, videos, infographics and more, that brokers are able to use in their sales and marketing efforts – read more.

About Zywave

Zywave is a leading global insurtech provider with 57 out of 57 Lloyd’s Managing Agents and 1-in-3 UK brokers using Zywave products.

Globally, more than 15,000 insurers, agencies and brokerages, including all of the top 100 US insurance brokerages, use Zywave solutions.

Zywave offers an end-to-end solution that covers Loss Data, an all-in-one Quote, Rate, Bind platform, as well as unique insurance distribution options.

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