Breakthrough tool launched by Zywave to help UK insurance brokerages differentiate, drive growth

Monday, September 10, 2012
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The insurance marketplace is shifting, and with it, the role of the broker. Brokerages today are struggling to adapt to various challenges, from commission disclosure to broker consolidation to the need to differentiate from the competition. In a timely release that promises to transform the value propositions of brokers across the United Kingdom (UK), Zywave, Inc. today announced the launch of an innovative software tool in the UK to assist brokers in adapting to change, justifying their commissions and ultimately growing their business in a dynamic marketplace.

Broker Briefcase®, a marketing communications engine, contains a library of thousands of resources that add value to a broker’s services. From risk management to liability expertise to safety programs, brokers armed with Broker Briefcase become instant experts on dozens of industries and niche topics. For example, a broker with a prospect in the construction industry can tailor his presentation with resources that speak specifically to the prospect’s unique business needs, instantly positioning the brokerage as an expert in that industry.

“The UK version of Broker Briefcase is designed with the winning elements of the U.S. version to help UK brokers raise the bar on client service to ensure client loyalty, encourage referrals and strengthen the value proposition of the firm,” said Krissy Fischer, Zywave product director. “We know brokers have little time, so it takes only a few clicks for the broker to reach out to clients on relevant, timely topics throughout the year.”

By delivering resources from Broker Briefcase, brokers can turn the conversation from price to value—distinctly differentiating themselves from the competition and enabling them to justify their commission when challenged. “If a client gets a lower quote from a competitor and you don’t have a strong differentiator, it’s hard to retain that business,” said Dave O’Brien, Zywave chief marketing officer. “With Broker Briefcase, you have the ultimate exit barrier; because of the extra value you’re providing, clients won’t want to leave.”

Zywave is an industry-leading U.S.-based firm that has recently expanded to the UK market. Brokers who use Zywave see proven business results, including a 4 percent boost in retention and a 10 percent better closing ratio. Backing their expertise with professional collateral and the power of consistent, value-added touches, they command their markets, drive referrals and build lasting exit barriers.

About Zywave

Zywave is the leading provider of software-as-a-service (SaaS) technology solutions for the insurance and financial services industries. More than 350,000 financial and insurance professionals, including 90 of the Top 100 U.S. insurance firms and dozens of the world’s largest financial institutions, use Zywave’s proven solutions to help them differentiate from the competition, enhance client services, improve efficiencies and achieve organic growth. We’ve recently expanded to bring our industry-leading solutions to the United Kingdom. To learn more, visit


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